/* ============ ZERO to ONE ============ */
:root {
  --bg: #08080c;
  --bg-alt: #0d0d14;
  --surface: #12121b;
  --line: rgba(255, 255, 255, 0.08);
  --text: #f2f2f5;
  --text-dim: #9b9ba6;
  --accent: #ff3d3d;
  --accent-soft: rgba(255, 61, 61, 0.12);
  --radius: 16px;
  --nav-h: 72px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; scroll-padding-top: calc(var(--nav-h) + 12px); }

body {
  font-family: "Pretendard Variable", Pretendard, -apple-system, sans-serif;
  background: var(--bg);
  color: var(--text);
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
  word-break: keep-all;
  overflow-wrap: break-word;
}
.nw { white-space: nowrap; }

.container { width: min(1160px, 92%); margin: 0 auto; }

em { font-style: normal; color: var(--accent); }
a { color: inherit; text-decoration: none; }

/* ---------- Reveal animation (only when JS is active) ---------- */
html.js .reveal { opacity: 0; transform: translateY(28px); transition: opacity 0.7s ease, transform 0.7s ease; }
html.js .reveal.on { opacity: 1; transform: none; }

/* ---------- Nav ---------- */
.nav {
  position: fixed; inset: 0 0 auto 0; z-index: 100;
  transition: background 0.3s ease, border-color 0.3s ease;
  border-bottom: 1px solid transparent;
}
.nav.scrolled { background: rgba(8, 8, 12, 0.82); backdrop-filter: blur(14px); border-color: var(--line); }
.nav-inner {
  width: min(1240px, 94%); margin: 0 auto; height: var(--nav-h);
  display: flex; align-items: center; justify-content: space-between;
}
.logo { font-weight: 800; font-size: 1.25rem; letter-spacing: 0.04em; }
.logo-to { color: var(--accent); font-weight: 600; font-size: 0.8em; margin: 0 0.18em; }
.nav-links { display: flex; align-items: center; gap: 2rem; font-size: 1.02rem; font-weight: 500; color: var(--text-dim); }
.nav-links a:hover { color: var(--text); }
.nav-links a.active { color: var(--text); font-weight: 700; }
.nav-links a.nav-cta.active { border-color: var(--accent); }
.nav-cta {
  color: var(--text) !important; border: 1px solid var(--line);
  padding: 0.5rem 1.2rem; border-radius: 99px; transition: 0.25s;
}
.nav-cta:hover { background: var(--accent); border-color: var(--accent); }
.nav-toggle { display: none; background: none; border: 0; cursor: pointer; flex-direction: column; gap: 5px; padding: 14px 11px; }
.nav-toggle span { width: 22px; height: 2px; background: var(--text); display: block; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-block; padding: 0.95rem 2rem; border-radius: 99px;
  font-weight: 700; font-size: 1.05rem; transition: 0.25s; cursor: pointer; border: 0;
  font-family: inherit;
}
.btn-primary { background: var(--accent); color: #fff; }
.btn-primary:hover { background: #ff5c5c; transform: translateY(-2px); box-shadow: 0 10px 30px rgba(255, 61, 61, 0.3); }
.btn-ghost { border: 1px solid var(--line); color: var(--text); }
.btn-ghost:hover { border-color: var(--text); }
.btn-light { background: #fff; color: #111; }
.btn-light:hover { transform: translateY(-2px); }
.btn-full { width: 100%; }

/* ---------- Hero ---------- */
.hero { position: relative; min-height: 100svh; display: flex; flex-direction: column; justify-content: center; padding-top: var(--nav-h); }
.hero-bg {
  position: absolute; inset: 0; pointer-events: none; overflow: hidden;
  background: url("images/hero-map.jpg") center 42% / cover no-repeat var(--bg);
}
.hero-bg::after {
  content: ""; position: absolute; inset: 0;
  background:
    linear-gradient(90deg, rgba(8,8,12,0.9) 0%, rgba(8,8,12,0.62) 36%, rgba(8,8,12,0.16) 68%, rgba(8,8,12,0.45) 100%),
    linear-gradient(180deg, rgba(8,8,12,0.6) 0%, rgba(8,8,12,0.08) 30%, transparent 60%, var(--bg) 100%);
}
.hero-rays { position: absolute; inset: 0; width: 100%; height: 100%; }
.hero-rays path { fill: none; stroke-linecap: round; }
.hero-rays .ray { stroke: url(#rayGrad); stroke-width: 1.7; opacity: 0.6; }
.hero-rays .ray-dot {
  stroke: #ffe0d8; stroke-width: 3.4; opacity: 0.95;
  filter: drop-shadow(0 0 6px rgba(255, 90, 70, 0.95));
}
.hero-inner { position: relative; padding: 6rem 0 4rem; }
.overline {
  font-size: 0.92rem; font-weight: 700; letter-spacing: 0.22em;
  color: var(--accent); margin-bottom: 1.4rem; text-transform: uppercase;
}
.hero-title { font-size: clamp(2.6rem, 6.5vw, 4.8rem); font-weight: 800; line-height: 1.15; letter-spacing: -0.02em; }
.hero-sub { margin-top: 1.8rem; font-size: clamp(1.1rem, 1.8vw, 1.32rem); color: var(--text-dim); max-width: 620px; }
.hero-sub strong { color: var(--text); }
.hero-cta { margin-top: 2.6rem; display: flex; gap: 0.9rem; flex-wrap: wrap; }

.hero-marquee { overflow: hidden; border-top: 1px solid var(--line); padding: 1.1rem 0; margin-top: auto; }
.marquee-track { display: flex; white-space: nowrap; animation: marquee 30s linear infinite; }
.marquee-track span {
  font-size: 0.95rem; font-weight: 700; letter-spacing: 0.28em; color: rgba(255,255,255,0.28);
}
@keyframes marquee { to { transform: translateX(-50%); } }

/* ---------- Journey (two screens, one funnel) ---------- */
.journey-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 2rem 3rem; margin-top: 4rem; align-items: start; }
.journey-item { text-align: center; }
.journey-item:nth-child(2) { margin-top: 4.5rem; }
.journey-stage { position: relative; display: flex; justify-content: center; align-items: center; }
.journey-phone { height: 560px; width: auto; filter: drop-shadow(0 30px 60px rgba(0,0,0,0.55)); }
.journey-item:first-child .journey-phone { transform: rotate(-2.5deg); }
.journey-item:nth-child(2) .journey-phone { transform: rotate(2.5deg); }
.journey-side {
  position: absolute; width: 128px; padding: 5px; border-radius: 21px;
  background: #101016; border: 1px solid rgba(255,255,255,0.16);
  box-shadow: 0 18px 44px rgba(0,0,0,0.55);
}
.journey-side::before {
  content: ""; position: absolute; top: 11px; left: 50%; transform: translateX(-50%);
  width: 34%; height: 8px; background: #0a0a0e; border-radius: 99px; z-index: 2;
}
.journey-side img { display: block; width: 100%; height: auto; border-radius: 16px; }
.js-a { left: 1%; bottom: 4%; transform: rotate(-7deg); }
.js-b { right: 1%; top: 3%; transform: rotate(6deg); }
.journey-cap { margin-top: 1.8rem; }
.journey-cap .service-tag { margin-bottom: 0.7rem; }
.journey-cap h3 { font-size: 1.25rem; font-weight: 700; margin: 0.6rem 0 0.45rem; }
.journey-cap p { color: var(--text-dim); font-size: 1rem; max-width: 320px; margin: 0 auto; }
.journey-cap a { display: inline-block; margin-top: 0.9rem; font-size: 0.95rem; font-weight: 700; color: var(--accent); }

/* ---------- Talent marquee ---------- */
.talent-marquee {
  margin: 3.5rem 0 0.5rem; overflow: hidden; display: grid; gap: 1rem;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
}
.tm-track { display: flex; gap: 1rem; width: max-content; animation: tm-scroll 75s linear infinite; touch-action: pan-y; }
.tm-track.tm-rev { animation-direction: reverse; animation-duration: 88s; }
.tm-track:nth-child(3) { animation-duration: 97s; }
.tm-track img {
  width: 148px; height: 197px; object-fit: cover; border-radius: 14px;
  border: 1px solid var(--line); background: var(--surface);
  pointer-events: none; user-select: none; -webkit-user-drag: none;
}
.talent-marquee { cursor: grab; }
.talent-marquee.tm-dragging { cursor: grabbing; }
.talent-marquee:hover .tm-track { animation-play-state: paused; }
@keyframes tm-scroll { to { transform: translateX(-50%); } }
.talent-note { margin-top: 1.4rem; font-size: 0.9rem; color: rgba(255,255,255,0.55); }

/* ---------- Page hero (sub pages) ---------- */
.page-hero {
  position: relative; padding: calc(var(--nav-h) + 6rem) 0 5rem;
  border-bottom: 1px solid var(--line);
  background:
    radial-gradient(ellipse 55% 70% at 80% 0%, rgba(255, 61, 61, 0.10), transparent 60%),
    var(--bg);
}
.page-title { font-size: clamp(2.2rem, 5vw, 3.6rem); font-weight: 800; line-height: 1.2; letter-spacing: -0.02em; }
.page-desc { margin-top: 1.3rem; color: var(--text-dim); max-width: 620px; font-size: 1.14rem; }

/* ---------- Stats ---------- */
.stats { padding: 4.5rem 0 3.5rem; border-bottom: 1px solid var(--line); }
.stats-borderless { border-bottom: 0; padding-bottom: 6rem; }
.stats-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 2rem; }
.stat { text-align: center; }
.stat strong { display: block; font-size: clamp(2rem, 3.6vw, 3rem); font-weight: 800; color: var(--text); letter-spacing: -0.02em; }
.stat span { display: block; margin-top: 0.4rem; font-size: 0.98rem; color: var(--text-dim); }
.stats-note { margin-top: 2rem; font-size: 0.9rem; color: rgba(255,255,255,0.55); text-align: right; }

/* ---------- Sections ---------- */
.section { padding: 8rem 0; }
.section-alt { background: var(--bg-alt); }
.section-title { font-size: clamp(1.9rem, 4vw, 3rem); font-weight: 800; line-height: 1.25; letter-spacing: -0.02em; }
.section-desc { margin-top: 1.2rem; color: var(--text-dim); max-width: 640px; font-size: 1.1rem; }

/* ---------- About cards ---------- */
.cards-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.4rem; margin-top: 3.5rem; }
.card {
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius);
  padding: 2.2rem; transition: 0.3s;
}
.card:hover { border-color: rgba(255, 61, 61, 0.4); transform: translateY(-4px); }
.card-num { font-size: 0.95rem; font-weight: 800; color: var(--accent); letter-spacing: 0.1em; }
.card h3 { margin: 1rem 0 0.9rem; font-size: 1.25rem; line-height: 1.4; font-weight: 700; }
.card h3:first-child { margin-top: 0; }
.card p { color: var(--text-dim); font-size: 1.04rem; }
.card p strong { color: var(--text); }

/* ---------- WHY editorial rows ---------- */
.why-rows { margin-top: 3.5rem; }
.why-row {
  display: grid; grid-template-columns: 190px 1fr 1.15fr; gap: 2.5rem;
  padding: 2.8rem 0; border-top: 1px solid var(--line);
  transition: background 0.3s ease;
}
.why-row:last-child { border-bottom: 1px solid var(--line); }
.why-row:hover { background: rgba(255,255,255,0.015); }
.why-label {
  font-size: 0.85rem; font-weight: 800; letter-spacing: 0.18em;
  color: var(--text-dim); line-height: 1.9; text-transform: uppercase;
}
.why-label::before { content: ""; display: block; width: 22px; height: 2px; background: var(--accent); margin-bottom: 0.9rem; }
.wl-hanzi { display: block; font-size: 1.28rem; letter-spacing: 0.05em; color: var(--text); font-weight: 700; line-height: 1.4; margin-bottom: 0.35rem; }
.why-row h3 { font-size: 1.45rem; font-weight: 700; line-height: 1.4; letter-spacing: -0.01em; }
.why-body p { color: var(--text-dim); font-size: 1.04rem; }
.why-body p strong { color: var(--text); }
.why-shots { display: flex; flex-wrap: wrap; gap: 0.7rem; margin-top: 1.5rem; align-items: flex-start; }
.why-shots img {
  height: 118px; width: auto; border-radius: 10px;
  border: 1px solid var(--line); background: var(--surface);
}
.why-avatars { display: flex; align-items: center; margin-top: 1.5rem; }
.why-avatars img {
  width: 52px; height: 52px; border-radius: 50%; object-fit: cover; object-position: 50% 18%;
  border: 2px solid var(--bg); margin-left: -13px; background: var(--surface);
}
.why-avatars img:first-child { margin-left: 0; }
.why-avatars span { margin-left: 0.9rem; font-size: 0.92rem; font-weight: 800; color: var(--accent); letter-spacing: 0.04em; }
.why-chips { display: flex; gap: 0.6rem; margin-top: 1.5rem; flex-wrap: wrap; }
.why-chips span {
  border: 1px solid var(--line); border-radius: 99px; padding: 0.4rem 1rem;
  font-size: 0.9rem; font-weight: 700; color: var(--text-dim);
}

/* ---------- Services ---------- */
.services-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.4rem; margin-top: 3.5rem; }
.service {
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius);
  padding: 2.2rem; transition: 0.3s; position: relative; overflow: hidden;
}
.service:hover { border-color: rgba(255,255,255,0.25); transform: translateY(-4px); }
.service-tag {
  display: inline-block; font-size: 0.86rem; font-weight: 800; letter-spacing: 0.14em;
  color: var(--text-dim); border: 1px solid var(--line); border-radius: 99px; padding: 0.3rem 0.85rem;
}
.service-tag-hot { color: var(--accent); border-color: rgba(255, 61, 61, 0.4); background: var(--accent-soft); }
.service h3 { margin: 1.1rem 0 0.7rem; font-size: 1.3rem; font-weight: 700; }
.service-en { display: block; margin-top: 0.2rem; font-size: 0.86rem; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase; color: var(--text-dim); }
.service p { color: var(--text-dim); font-size: 1.05rem; }
.service p strong { color: var(--text); }

/* ---------- Section extras ---------- */
.section-more { margin-top: 2.8rem; }
a.service { display: block; }
.quote {
  margin-top: 3.5rem; text-align: center; font-size: clamp(1.2rem, 2.4vw, 1.7rem);
  font-weight: 700; line-height: 1.6; color: var(--text);
}
.vision-body { margin: 2rem 0 2.6rem; display: grid; gap: 1.2rem; color: var(--text-dim); max-width: 680px; }
.cta-section { text-align: center; }
.cta-inner { display: flex; flex-direction: column; align-items: center; gap: 0.4rem; }
.cta-inner .btn { margin-top: 2rem; }
.cta-inner .section-desc { margin-left: auto; margin-right: auto; }
.partner-strip {
  margin-top: 3rem; display: flex; flex-wrap: wrap; gap: 0.8rem;
}
.partner-strip span {
  border: 1px solid var(--line); border-radius: 99px; padding: 0.7rem 1.5rem;
  font-size: 0.98rem; font-weight: 700; letter-spacing: 0.06em; color: var(--text-dim);
}
.inline-link { color: var(--accent); font-weight: 700; }
.inline-link:hover { text-decoration: underline; }

/* ---------- Brand cloud ---------- */
.brand-cloud-wrap { margin-top: 4rem; }
.brand-cloud { display: flex; flex-wrap: wrap; gap: 0.6rem; }
.brand-cloud span {
  border: 1px solid var(--line); border-radius: 99px; padding: 0.45rem 1.05rem;
  font-size: 0.9rem; font-weight: 600; letter-spacing: 0.1em; color: var(--text-dim);
  transition: 0.25s;
}
.brand-cloud span:hover { color: var(--text); border-color: rgba(255,255,255,0.3); }

/* ---------- Work filter ---------- */
.work-filter { display: flex; flex-wrap: wrap; gap: 0.6rem; margin-bottom: 2.6rem; }
.wf-btn {
  font-family: inherit; cursor: pointer; background: none;
  border: 1px solid var(--line); color: var(--text-dim); border-radius: 99px;
  padding: 0.55rem 1.3rem; font-size: 0.95rem; font-weight: 700; transition: 0.25s;
}
.wf-btn:hover { color: var(--text); border-color: rgba(255,255,255,0.3); }
.wf-btn.on { background: var(--accent); border-color: var(--accent); color: #fff; }

/* ---------- Work / Portfolio ---------- */
.work-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.6rem; }
.work-card {
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius);
  overflow: hidden; transition: 0.3s; display: flex; flex-direction: column;
}
.work-card:hover { border-color: rgba(255,255,255,0.25); transform: translateY(-4px); }
.work-thumb {
  aspect-ratio: 16 / 7; display: flex; align-items: center; justify-content: center;
  background:
    radial-gradient(ellipse 80% 120% at 20% 0%, rgba(255, 61, 61, 0.16), transparent 60%),
    linear-gradient(150deg, #16161f, #0c0c12);
  border-bottom: 1px solid var(--line);
}
.work-thumb img { width: 100%; height: 100%; object-fit: cover; }
.work-thumb span { font-size: 1.05rem; font-weight: 800; letter-spacing: 0.3em; color: rgba(255,255,255,0.5); }
.work-body { padding: 2rem; display: flex; flex-direction: column; flex: 1; }
.work-body h3 { margin: 1rem 0 0.6rem; font-size: 1.25rem; font-weight: 700; line-height: 1.4; }
.work-body > p { color: var(--text-dim); font-size: 1.03rem; }
.work-metrics { list-style: none; margin-top: auto; padding-top: 1.6rem; display: flex; flex-wrap: wrap; gap: 1.6rem 2.4rem; }
.work-metrics li { display: flex; flex-direction: column; }
.work-metrics strong { font-size: 1.25rem; font-weight: 800; color: var(--accent); }
.work-metrics span { font-size: 0.9rem; color: var(--text-dim); margin-top: 0.15rem; }
.work-card-soon { border-style: dashed; opacity: 0.85; }
a.work-card { color: inherit; }
.work-more { display: inline-block; margin-top: 1.4rem; font-size: 0.98rem; font-weight: 700; color: var(--accent); }
a.work-card:hover .work-more { text-decoration: underline; }

/* ---------- Case detail (campaign page) ---------- */
.back-link { display: inline-block; margin-bottom: 1.6rem; font-size: 0.98rem; font-weight: 700; color: var(--text-dim); transition: 0.2s; }
.back-link:hover { color: var(--text); }
.case-meta { display: flex; flex-wrap: wrap; gap: 2.5rem 3.5rem; margin-top: 2.6rem; }
.case-meta div { display: flex; flex-direction: column; }
.case-meta strong { font-size: 1.5rem; font-weight: 800; color: var(--accent); }
.case-meta span { font-size: 0.95rem; color: var(--text-dim); margin-top: 0.25rem; }
.gallery-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 1.4rem; margin-top: 3.5rem; }
.gallery-3 { grid-template-columns: repeat(3, 1fr); }
.case-wide {
  width: 100%; height: auto; display: block; margin-top: 3rem;
  border-radius: var(--radius); border: 1px solid var(--line);
}

/* ---------- Before / After ---------- */
.ba-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1.4rem; margin-top: 3.5rem; }
.ba-col { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 2.4rem; }
.ba-after { border-color: rgba(255, 61, 61, 0.4); background: linear-gradient(160deg, var(--surface), rgba(255, 61, 61, 0.06)); }
.ba-col h3 { font-size: 1.2rem; font-weight: 800; letter-spacing: 0.04em; margin-bottom: 1.6rem; }
.ba-col ul { list-style: none; display: grid; gap: 1.1rem; }
.ba-col li { color: var(--text-dim); font-size: 1.03rem; line-height: 1.7; }
.ba-col li strong { display: block; color: var(--text); font-size: 0.92rem; font-weight: 800; letter-spacing: 0.12em; margin-bottom: 0.3rem; }
.ba-total { margin-top: 1.8rem; padding-top: 1.5rem; border-top: 1px solid var(--line); font-size: 1.2rem; font-weight: 800; }

/* ---------- Live commerce hosts ---------- */
.hosts-block { margin-top: 4.5rem; }
.hosts-block .section-desc strong { color: var(--text); }
.host-grid { display: grid; grid-template-columns: repeat(6, 1fr); gap: 1.2rem; margin-top: 2.4rem; }
.host-card {
  text-align: center; background: var(--surface); border: 1px solid var(--line);
  border-radius: var(--radius); padding: 1.7rem 0.9rem; transition: 0.3s;
}
.host-card:hover { border-color: rgba(255, 61, 61, 0.4); transform: translateY(-3px); }
.host-card img {
  width: 92px; height: 92px; border-radius: 50%; object-fit: cover;
  border: 2px solid rgba(255, 61, 61, 0.35);
}
.host-card strong { display: block; margin-top: 0.95rem; font-size: 1.02rem; font-weight: 700; }
.host-card span { display: block; margin-top: 0.4rem; font-size: 0.88rem; color: var(--text-dim); line-height: 1.55; }
.host-featured { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.4rem; margin-top: 2rem; }
.host-profile { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 2rem; }
.host-profile h4 { font-size: 1.15rem; font-weight: 800; }
.host-gmv { color: var(--accent); font-weight: 800; font-size: 1.14rem; margin: 0.5rem 0 1.1rem; }
.host-profile ul { list-style: none; display: grid; gap: 0.5rem; }
.host-profile li { color: var(--text-dim); font-size: 0.97rem; line-height: 1.6; }
.host-profile li::before { content: "· "; color: var(--accent); font-weight: 800; }
.shot { margin: 0; }
.shot img {
  width: 100%; height: auto; display: block; border-radius: 18px;
  border: 1px solid var(--line); background: #fff;
}
.shot figcaption { margin-top: 0.9rem; }
.shot figcaption strong { display: block; font-size: 0.98rem; font-weight: 700; letter-spacing: 0.02em; }
.shot figcaption span { display: block; margin-top: 0.2rem; font-size: 0.9rem; color: var(--text-dim); }

/* ---------- Wanghong ---------- */
.wh-grid { display: grid; grid-template-columns: 1fr 1.2fr; gap: 3rem; margin-top: 3.5rem; align-items: start; }
.wh-heading { font-size: 1.05rem; font-weight: 800; letter-spacing: 0.12em; color: var(--text-dim); margin-bottom: 1.6rem; }
.wh-data {
  background: linear-gradient(160deg, var(--surface), rgba(255, 61, 61, 0.06));
  border: 1px solid var(--line); border-radius: var(--radius); padding: 2.4rem;
  position: sticky; top: calc(var(--nav-h) + 24px);
}
.wh-facts { list-style: none; display: grid; gap: 1.6rem; }
.wh-facts li { display: flex; flex-direction: column; gap: 0.2rem; border-left: 2px solid var(--accent); padding-left: 1.1rem; }
.wh-facts strong { font-size: 1.9rem; font-weight: 800; letter-spacing: -0.01em; }
.wh-facts span { color: var(--text-dim); font-size: 1rem; }
.wh-points { display: grid; gap: 1.4rem; }
.wh-point { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 1.8rem 2rem; }
.wh-point h4 { font-size: 1.14rem; font-weight: 700; margin-bottom: 0.5rem; }
.wh-point h4::before { content: "— "; color: var(--accent); }
.wh-point p { color: var(--text-dim); font-size: 1.03rem; }

/* ---------- PPL ---------- */
.section-dark {
  background:
    radial-gradient(ellipse 70% 80% at 85% 20%, rgba(255, 61, 61, 0.10), transparent 60%),
    var(--bg-alt);
}
.ppl-inner { max-width: 800px; }
.ppl-list { list-style: none; margin: 2.4rem 0 2.8rem; display: grid; gap: 1.1rem; }
.ppl-list li {
  background: rgba(255,255,255,0.03); border: 1px solid var(--line); border-radius: 12px;
  padding: 1.3rem 1.6rem; color: var(--text-dim); font-size: 1.05rem;
}
.ppl-list strong { display: block; color: var(--text); font-size: 1.1rem; margin-bottom: 0.25rem; }

/* ---------- PPL showcase ---------- */
.ppl-cases { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.4rem; margin-top: 1.8rem; }
.ppl-case { margin: 0; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; }
.ppl-media { display: grid; grid-template-columns: 0.9fr 1.1fr; grid-template-rows: 1fr 1fr; gap: 4px; padding: 4px; height: 250px; }
.ppl-media img { width: 100%; height: 100%; object-fit: cover; border-radius: 9px; display: block; min-height: 0; }
.ppl-media .ppl-poster { grid-row: 1 / 3; }
.ppl-media .ppl-credit { object-fit: contain; background: #000; }
.ppl-case figcaption { padding: 1.3rem 1.5rem 1.5rem; }
.ppl-case figcaption strong { display: block; font-size: 1.02rem; font-weight: 700; }
.ppl-case figcaption span { display: block; margin-top: 0.35rem; font-size: 0.9rem; color: var(--text-dim); line-height: 1.6; }
.ppl-posters { display: grid; grid-template-columns: repeat(6, 1fr); gap: 0.8rem; margin-top: 1.6rem; }
.ppl-posters img {
  width: 100%; aspect-ratio: 2 / 3; object-fit: cover;
  border-radius: 10px; border: 1px solid var(--line); background: var(--surface);
}

/* ---------- Partners ---------- */
.partners-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.4rem; margin-top: 3.5rem; }
.partner { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 2rem; transition: 0.3s; }
.partner:hover { border-color: rgba(255,255,255,0.25); }
.partner h3 { font-size: 1.2rem; font-weight: 800; letter-spacing: 0.02em; }
.partner h3 span { font-size: 0.95rem; color: var(--text-dim); font-weight: 500; margin-left: 0.3rem; }
.partner-role { color: var(--accent); font-size: 0.92rem; font-weight: 700; letter-spacing: 0.06em; margin: 0.5rem 0 0.8rem; }
.partner p:not(.partner-role) { color: var(--text-dim); font-size: 1rem; }

.cases { margin-top: 4rem; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 2.6rem; }
.cases-title { font-size: 1.14rem; font-weight: 700; color: var(--text-dim); letter-spacing: 0.05em; margin-bottom: 1.8rem; }
.cases-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2rem; }
.case strong { display: block; font-size: 1.7rem; font-weight: 800; color: var(--accent); }
.case span { display: block; margin-top: 0.35rem; color: var(--text-dim); font-size: 0.98rem; }
.cases-note { margin-top: 2rem; font-size: 0.9rem; color: rgba(255,255,255,0.55); }

/* ---------- Process ---------- */
.process-grid { list-style: none; display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.2rem; margin-top: 3.5rem; counter-reset: step; }
.step { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 1.7rem; }
.step span { font-size: 0.92rem; font-weight: 800; color: var(--accent); letter-spacing: 0.1em; }
.step h3 { font-size: 1.1rem; font-weight: 700; margin: 0.7rem 0 0.4rem; }
.step p { color: var(--text-dim); font-size: 0.95rem; }

/* ---------- Flow (연결형 프로세스 카드) ---------- */
.flow { list-style: none; display: grid; gap: 1.1rem 2.4rem; margin-top: 2.2rem; }
.flow-5 { grid-template-columns: repeat(5, 1fr); }
.flow-4 { grid-template-columns: repeat(4, 1fr); }
.flow li {
  position: relative; background: var(--surface); border: 1px solid var(--line);
  border-radius: 14px; padding: 1.5rem 1.35rem;
}
.flow li span { font-size: 0.85rem; font-weight: 800; color: var(--accent); letter-spacing: 0.1em; }
.flow li h3 { font-size: 1.05rem; font-weight: 700; margin: 0.55rem 0 0.4rem; line-height: 1.35; }
.flow li p { color: var(--text-dim); font-size: 0.93rem; line-height: 1.6; }
.flow li:not(:last-child)::after {
  content: "→"; position: absolute; top: 50%; right: -2rem;
  transform: translateY(-50%); width: 1.6rem; text-align: center;
  color: var(--accent); font-weight: 800; font-size: 1.15rem;
}
.flow-5 li:nth-child(5n):not(:last-child)::after,
.flow-4 li:nth-child(4n):not(:last-child)::after { content: none; }
.flow-title { margin-top: 3.4rem; font-size: 1.08rem; font-weight: 800; letter-spacing: 0.06em; color: var(--text-dim); }
html.js .flow li { opacity: 0; transform: translateX(-16px); transition: opacity 0.55s ease var(--d, 0s), transform 0.55s ease var(--d, 0s); }
html.js .flow li:not(:last-child)::after { opacity: 0; transition: opacity 0.4s ease calc(var(--d, 0s) + 0.3s); }
html.js .flow li.on { opacity: 1; transform: none; }
html.js .flow li.on:not(:last-child)::after { opacity: 1; }

/* ---------- Hash chips (플랫폼 · 카테고리) ---------- */
.hash-chips { display: flex; flex-wrap: wrap; gap: 0.55rem; margin-top: 1.6rem; }
.hash-chips span {
  display: inline-flex; align-items: center; gap: 0.5rem;
  font-size: 0.9rem; font-weight: 700; color: var(--text);
  background: rgba(255, 255, 255, 0.05); border: 1px solid var(--line);
  border-radius: 99px; padding: 0.32rem 0.95rem 0.32rem 0.45rem;
}
.hash-chips img { width: 22px; height: 22px; display: block; border-radius: 6px; }
.card .hash-chips { margin-top: 1.3rem; }
.seed-shots { display: grid; grid-template-columns: 1fr 1fr; gap: 0.55rem; margin-top: 1.4rem; }
.seed-shot { margin: 0; position: relative; }
.seed-shot img {
  width: 100%; height: auto; display: block;
  border-radius: 10px; border: 1px solid var(--line); background: var(--bg);
}
.seed-shot figcaption { position: absolute; left: 8px; bottom: 8px; right: 8px; display: flex; flex-wrap: wrap; gap: 4px; }
.seed-shot figcaption span {
  background: var(--accent); color: #fff; font-size: 0.74rem; font-weight: 800;
  padding: 0.16rem 0.55rem; border-radius: 99px; letter-spacing: 0.01em;
}
.sv-jump { display: inline-block; margin-top: 1.1rem; font-size: 0.92rem; font-weight: 700; color: var(--accent); }

/* ---------- Influencer strip ---------- */
.strip { background: linear-gradient(120deg, #e02f2f, #a51b36); padding: 4.5rem 0; }
.strip-inner { display: flex; align-items: center; justify-content: space-between; gap: 2rem; flex-wrap: wrap; }
.strip h2 { font-size: clamp(1.5rem, 3vw, 2.1rem); font-weight: 800; }
.strip p { margin-top: 0.6rem; color: #fff; max-width: 560px; font-size: 1.07rem; }

/* ---------- Contact ---------- */
.contact-grid { display: grid; grid-template-columns: 1.1fr 1fr; gap: 4rem; align-items: start; }
.contact-list { list-style: none; margin-top: 2.4rem; display: grid; gap: 1rem; }
.contact-list li { display: grid; grid-template-columns: 110px 1fr; gap: 1rem; font-size: 1.05rem; padding-bottom: 1rem; border-bottom: 1px solid var(--line); }
.contact-list span { color: var(--text-dim); font-size: 0.93rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; padding-top: 0.15rem; }
.contact-list a:hover { color: var(--accent); }

.contact-note { margin-top: 3rem; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 1.8rem 2rem; }
.contact-note h3 { font-size: 1.05rem; font-weight: 700; margin-bottom: 1rem; }
.contact-note ul { list-style: none; display: grid; gap: 0.55rem; color: var(--text-dim); font-size: 1.02rem; }
.contact-note li::before { content: "· "; color: var(--accent); font-weight: 800; }

.contact-form { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 2.4rem; display: grid; gap: 1.2rem; align-self: start; }
.contact-form label { display: grid; gap: 0.5rem; font-size: 0.95rem; font-weight: 700; color: var(--text-dim); }
.contact-form input, .contact-form select, .contact-form textarea {
  background: var(--bg); border: 1px solid var(--line); border-radius: 10px;
  padding: 0.85rem 1rem; color: var(--text); font-family: inherit; font-size: 1.05rem;
  transition: border-color 0.2s; resize: vertical;
}
.contact-form input:focus, .contact-form select:focus, .contact-form textarea:focus { outline: none; border-color: var(--accent); }
.form-note { font-size: 0.9rem; color: rgba(255,255,255,0.55); font-weight: 400; text-align: center; }
.bot-field { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }

/* ---------- 개인정보 수집 동의 ---------- */
.consent { display: grid; gap: 0.7rem; }
.consent-title { font-size: 0.95rem; font-weight: 700; color: var(--text-dim); }
.consent-title em { color: var(--accent); font-style: normal; }
.consent-box {
  max-height: 150px; overflow-y: auto; padding: 1rem 1.1rem;
  background: rgba(255,255,255,0.03); border: 1px solid var(--line);
  border-radius: 10px; font-size: 0.87rem; line-height: 1.7; color: var(--text-dim);
}
.consent-box:focus { outline: none; border-color: var(--accent); }
.consent-box p { margin-bottom: 0.75rem; }
.consent-box p:last-child { margin-bottom: 0; }
.consent-box a { color: var(--text); text-decoration: underline; }
.consent-box dl { margin: 0 0 0.75rem; display: grid; grid-template-columns: 108px 1fr; gap: 0.35rem 0.7rem; }
.consent-box dt { font-weight: 700; color: var(--text); }
.consent-box dd { margin: 0; }
.consent-check { display: flex !important; align-items: center; gap: 0.55rem; font-size: 0.92rem; font-weight: 400 !important; color: var(--text) !important; cursor: pointer; }
.consent-check input { width: 17px; height: 17px; flex: none; accent-color: var(--accent); cursor: pointer; }

/* ---------- 약관·방침 본문 ---------- */
.legal { max-width: 820px; }
.legal h2 { font-size: 1.1rem; font-weight: 800; margin: 2.6rem 0 0.9rem; padding-bottom: 0.7rem; border-bottom: 1px solid var(--line); }
.legal h2:first-child { margin-top: 0; }
.legal p { color: var(--text-dim); font-size: 0.99rem; line-height: 1.85; margin-bottom: 0.9rem; }
.legal ul { list-style: none; display: grid; gap: 0.5rem; margin: 0 0 1.1rem; }
.legal li { color: var(--text-dim); font-size: 0.99rem; line-height: 1.7; padding-left: 1rem; position: relative; }
.legal li::before { content: "·"; position: absolute; left: 0; color: var(--accent); font-weight: 800; }
.legal a { color: var(--text); text-decoration: underline; }
.legal-date { margin-top: 3rem; padding-top: 1.4rem; border-top: 1px solid var(--line); font-size: 0.92rem; color: rgba(255,255,255,0.45); }
.form-result { text-align: center; font-size: 1rem; font-weight: 700; padding: 0.9rem 1rem; border-radius: 12px; }
.form-result-ok { color: #7ee2a8; background: rgba(74, 222, 128, 0.1); border: 1px solid rgba(74, 222, 128, 0.3); }
.form-result-err { color: #ffb4b4; background: rgba(255, 61, 61, 0.1); border: 1px solid rgba(255, 61, 61, 0.35); }
.form-result-err a { text-decoration: underline; }

/* ---------- Footer ---------- */
.footer { border-top: 1px solid var(--line); padding: 4rem 0 2rem; }
.footer-inner { display: flex; justify-content: space-between; gap: 2rem; flex-wrap: wrap; }
.footer-logo { font-size: 1.3rem; }
.footer-desc { margin-top: 0.8rem; color: var(--text-dim); font-size: 0.98rem; }
.footer-links { display: flex; flex-wrap: wrap; gap: 1rem 1.6rem; font-size: 1rem; color: var(--text-dim); }
.footer-links a:hover { color: var(--text); }
.footer-biz {
  margin-top: 2.8rem; padding-top: 1.8rem; border-top: 1px solid var(--line);
  display: grid; gap: 0.45rem; font-size: 0.9rem; color: var(--text-dim); line-height: 1.6;
}
.footer-biz span { display: block; }
.footer-biz b { color: var(--text-dim); font-weight: 600; margin-right: 0.4rem; }
.footer-biz a { color: var(--text-dim); }
.footer-biz a:hover { color: var(--text); }
.copyright { text-align: center; margin-top: 3.5rem; font-size: 0.88rem; letter-spacing: 0.08em; color: rgba(255,255,255,0.55); }

/* ---------- Responsive ---------- */
.m-only { display: none; }
.d-only { display: inline; }

@media (max-width: 960px) {
  .cards-3, .partners-grid { grid-template-columns: repeat(2, 1fr); }
  .why-row { grid-template-columns: 150px 1fr; gap: 1.6rem 2rem; }
  .why-body { grid-column: 2; }
  .flow-5, .flow-4 { grid-template-columns: repeat(2, 1fr); }
  .flow-5 li:not(:last-child)::after, .flow-4 li:not(:last-child)::after { content: none; }
  /* 좁은 화면: 카드가 개별로 등장하므로 긴 지연을 짧게 고정.
     세로로 쌓이는 배치라 가로 슬라이드 대신 아래에서 올라오게 한다. */
  html.js .flow li {
    transform: translateY(26px);
    transition: opacity 0.6s ease 0.04s, transform 0.6s cubic-bezier(0.22, 0.8, 0.3, 1) 0.04s;
  }
  html.js .flow li:not(:last-child)::after { transition: opacity 0.35s ease 0.3s; }
  .ppl-cases { grid-template-columns: 1fr; }
  .ppl-posters { grid-template-columns: repeat(4, 1fr); }
  .gallery-grid { grid-template-columns: repeat(3, 1fr); }
  .host-grid { grid-template-columns: repeat(3, 1fr); }
  .host-featured { grid-template-columns: 1fr; }
  .ba-grid { grid-template-columns: 1fr; }
  .process-grid { grid-template-columns: repeat(2, 1fr); }
  .wh-grid { grid-template-columns: 1fr; }
  .wh-data { position: static; }
  .contact-grid { grid-template-columns: 1fr; gap: 3rem; }
}

@media (max-width: 680px) {
  .section { padding: 5.5rem 0; }
  .page-hero { padding: calc(var(--nav-h) + 3.5rem) 0 3.5rem; }
  .work-grid { grid-template-columns: 1fr; }
  .m-only { display: inline; }
  .d-only { display: none; }
  .gallery-grid { grid-template-columns: repeat(2, 1fr); gap: 1rem; }
  .host-grid { grid-template-columns: repeat(2, 1fr); }
  .nav-links {
    position: fixed; inset: var(--nav-h) 0 auto 0; flex-direction: column; align-items: stretch;
    background: rgba(8, 8, 12, 0.97); backdrop-filter: blur(14px);
    padding: 1.5rem 5%; gap: 1.2rem; border-bottom: 1px solid var(--line);
    display: none;
  }
  .nav-links.open { display: flex; }
  .nav-cta { text-align: center; }
  .nav-toggle { display: flex; }
  .stats-grid { grid-template-columns: repeat(2, 1fr); }
  .cards-3, .services-grid, .partners-grid, .cases-grid { grid-template-columns: 1fr; }
  .contact-list li { grid-template-columns: 1fr; gap: 0.2rem; }
  .journey-grid { grid-template-columns: 1fr; gap: 4rem; }
  .journey-item:nth-child(2) { margin-top: 0; }
  .journey-phone { height: 440px; }
  .ppl-media { height: 210px; }
  .ppl-posters { grid-template-columns: repeat(3, 1fr); gap: 0.6rem; }
  .flow-5, .flow-4 { grid-template-columns: 1fr; gap: 2rem; }
  .flow-5 li:not(:last-child)::after, .flow-4 li:not(:last-child)::after {
    content: "↓"; top: auto; bottom: -1.7rem; right: auto; left: 50%;
    transform: translateX(-50%); width: auto;
  }
  .why-row { grid-template-columns: 1fr; gap: 0.9rem; padding: 2.2rem 0; }
  .why-body { grid-column: auto; }
  .why-label br { display: none; }
  .why-label { line-height: 1.6; }
  .wl-hanzi { display: inline; margin-right: 0.6rem; font-size: 1.1rem; }
  .why-label::before { margin-bottom: 0.6rem; }
  .why-row h3 { font-size: 1.25rem; }
  .why-shots img { height: 88px; }
  .journey-side { width: 86px; padding: 4px; border-radius: 16px; }
  .journey-side::before { top: 8px; height: 6px; }
  .journey-side img { border-radius: 12px; }
  .tm-track img { width: 118px; height: 157px; }
}

/* ---------- Reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .marquee-track { animation: none; }
  .tm-track { animation: none; }
  .talent-marquee { overflow-x: auto; }
  .hero-rays { display: none; }
  html.js .reveal { opacity: 1; transform: none; transition: none; }
  html.js .flow li, html.js .flow li:not(:last-child)::after { opacity: 1; transform: none; transition: none; }
  * { transition-duration: 0.01ms !important; animation-duration: 0.01ms !important; }
}